WENDY'S NORTH AMERICA FRANCHISING GENERAL INFORMATION
It’s an exciting time to join and grow with The Wendy’s Company. Dave Thomas opened the first Wendy’s® restaurant in 1969 and we continue to follow his sound principles to ensure we build upon our position as a quality leader in the Quick Service Restaurant (“QSR”) industry.
Wendy’s strength is due to our:
Wendy’s is actively pursuing prospective franchisees who:
The minimum financial requirements for new multi-unit franchisees or franchisee groups are:
One component of Wendy’s overall growth strategy is non-traditional development. Qualified franchisees can develop restaurants in special venues such as:
These high-visibility, high-traffic locations offer convenient access to our customers and may be an attractive investment opportunity for franchisees. Developers of the various venues understand that adding Wendy’s to their location provides a diverse menu with a variety of freshly made, great-tasting food.
Wendy’s non-traditional development team provides support and experience to franchisees pursuing non-traditional opportunities, including prototype restaurant elevations and layouts, kitchen equipment designs, and assistance with project proposals.
If you are interested in discussing non-traditional development you may contact us at:
Franchisees receive on-going direct support from our skilled operators at the field level. We strive for A-level operations at every restaurant and provide the tools, resources and training to achieve superior customer service levels while maintaining restaurant level profit margins.
Initial and on-going manager and crew level training programs focus on what is needed to provide Wendy’s “A Cut Above” total customer experience as well as providing management training on various business skills.
We engage in multiple national media platforms throughout the year combined with local field marketing programs to provide a balanced marketing strategy that supports your market’s needs.
Engineering & Real Estate
Varying levels from coaching to ‘hands on’ support options are available from our professional real estate and engineering teams who can assist with restaurant development including site selection, site layout, designs and initial and on-going construction services.
Supply Chain Co-op
As a franchisee you will become a member of the Wendy’s independent Quality Supply Chain Cooperative who works with leading suppliers to provide Wendy’s restaurants with products and services that offer quality, consistency and value.
The quality assurance department ensures that Wendy’s maintains a high level of food safety and quality standards through a rigorous on-going product and restaurant inspection process.
Wendy’s seeks to provide an innovative customer experience through the use of the latest technology such as digital services and mobile ordering/ payment options as well as assistance for the franchisee with ordering and reporting programs through a restaurant back office system.
A highly dedicated franchise team fosters strong relationships working closely with franchisees on the administrative side of various contract matters such as the development of new restaurants, reimaging of existing restaurants, renewals, contract compliance and financial issues.
The government relations team identifies issues of importance to Wendy’s and then works to communicate our point of view to Members of Congress and other government officials to ensure our issues are clearly understood. Wendy’s PAC (Political Action Committee) is among one on the largest and most active in our industry.
Franchise Advisory Council
Wendy’s senior leadership team values their relationship with the Franchise Advisory Council, elected by the franchisees, working closely with them on new initiatives as well as addressing concerns from the franchise community.
If you are interested in pursuing Wendy’s franchise opportunities and meet our minimum criteria, please complete and submit Wendy’s Prospective Franchise Questionnaire below. This is a preliminary questionnaire only. A Prospective Franchise Application will be required if Wendy’s and the applicant agree to continue discussing franchise opportunities. The questionnaire or application is not to be construed as an offer of a franchise, a commitment or a binding agreement on either party.
Depending upon our review, and the existence of potential opportunities, we will provide additional information about Wendy’s, including Wendy’s Franchise Disclosure Document (“FDD”) and a Prospective Franchise Application.
You may submit additional information and any questions to Wendy’s Franchise Development Department at:
The Wendy’s Company
Attn: Franchise Development Department
One Dave Thomas Blvd.
Dublin, OH 43017
We look forward to hearing from you.
The information on this website does not constitute an offer to you, but is provided for information purposes only. If Wendy’s or an existing franchisee makes an offer to sell you a Wendy’s restaurant, you should review the information in conjunction with the current Franchise Disclosure Document (“FDD”).